Keyword: Social Advertising

6 results found.

Research Article
Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth
Saudat Sallah ABDULBAQI, Abdulgaffar Olawale ARIKEWUYO, Olabola Taye OMISORE
Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), 2017, 57-66, https://doi.org/10.30935/ojcmt/2626
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze
Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 2015, 117-140, https://doi.org/10.30935/ojcmt/5679
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Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Rasime Ayhan Yilmaz, Mesude Canan Ozturk
Online Journal of Communication and Media Technologies, 3(3), July 2013, 74-90, https://doi.org/10.29333/ojcmt/2435
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Research Article
Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising
Joseph Erba, Laurie Phillips, Mugur V. Geana
Online Journal of Communication and Media Technologies, 2(4), October 2012, 1-31, https://doi.org/10.29333/ojcmt/2396
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Research Article
Social Media: Changing Advertising Education
Deborah H. Lester
Online Journal of Communication and Media Technologies, 2(1), January 2012, 116-125, https://doi.org/10.29333/ojcmt/2373
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